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Media Effect On Americans

October 26, 2005
SPC2600

Outline

Topic: Media's Influence on Americans' Decision Making

I. Introduction

A. Do you believe everything you see on television, internet, books/magazines?
B. Many people base their decision making on how other people think or act.
C. People need to become more enlightened and make their own educated decisions.

II. Consumer Psychology

A. There are groups within advertising firms that study how consumers think, feel, and act.

B. Group influence
1. "My friends have it, so I have to have it."

C. Consumer target groups.

III. Television/Movies

A. Each year, the average American spends 1550 hours watching television
B. Exposure to hundreds or even thousands of commercials a year
C. The news and commercials influence how to think, what to buy.

IV. Internet

A. Becoming as popular if not more popular as TV advertising.
B. Pop-up ads. Web site banners = blatant advertising schemes
C. Internet......


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Approximate Word Count: 987
Approximate Pages: 4 (250 words per double-spaced page)

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