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Harley Davidson

SWOT Analysis

Strengths
• Strong EPS growth
Earnings per share has consistently increased over past three fiscal years for Harley-Davidson. Fiscal year 2002 EPS was $1.94, followed by fiscal year 2003 EPS of $2.517, and finally fiscal year 2004 with EPS of $3.016.
• Increased common stock cash dividends
Over past three years, Harley-Davidson's dividends per share have increased time and time again. Dividend per share in 2002 was $.14, $.20 per share in 2003, and $.41 per share in 2004.
• High gross profit margin
Harley-Davidson has gross profit margin of 39.31%, substantially higher than their closest competitor Polaris, whose gross profit margin is 24.75%.
• Highest market capitalization in industry
As part of recreational vehicles industries sector, Harley-Davidson's market cap of $13.53 billion and price per earnings of $15.05 is higher than that of any competitor.
• Healthy Net Income
Harley-Davidson currently has net income of $938.52 million (unaudited)......


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Approximate Word Count: 513
Approximate Pages: 3 (250 words per double-spaced page)

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