Nike
Nike, Inc’s dominance in sports apparel commenced as Phil Knight achieved his MBA at Stanford in the late 1960’s. During a term-long project, he was forced to devise a small business and a plan for its marketing. While doing so, Knight discovered Japan’s high quality yet low priced manufacturing and became determined to begin his own industry that featured superb running shoes for an affordable cost.
Once traveling to Japan & persuading Tiger Shoes, to allow Knight’s company, Blue Ribbon Sports, to distribute its product in the United States, Phil Knight was able to establish his business and later, partnered with Bill Bowermann. Knight and Bowermann, along with their first salesman, Jeff Johnson, took Blue Ribbon from a mediocre distributor, whose business focused on selling Tigers, also known as Adidas knock-offs (Phil Knight: The Force Behind Nike), to track stars from car trunks, into a rising million dollar company.
Upon its success in sales in 1971, the company devised......
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