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Dell Computers Inc.

1. Executive Summary
The following report is going to make an overview of Dell Company at whole, including its old and new mission statement (based on the entry of the markets of China and India). Also it will show the business model on which the whole performance of Dell is based on and the changes in this model that have to be overtaken in order to gain success in the new entering markets. In continuing, it will show the environmental analysis of the Chinese and Indian markets and the SWOT analysis in the same region. Core competencies of the company are also stated in this research, supported by promotion of their Value Chan/Web management. Accordingly, competitive analysis is made showing the strategic alternatives and strategic choice for future. As a finishing statement, scenarios for a period of 5-15 years are provided based on previously gained information about future predictions.

2. Mission statements – old and new
Dell's old mission statement is: To be the most......


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Approximate Word Count: 3640
Approximate Pages: 15 (250 words per double-spaced page)

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