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Angela Altevogt
MKTG 331
Exercise 1
January 27, 2005

Permission Marketing

The differences of the three marketing methods featured in these articles can by some be considered both vague and clear depending on what standpoint it is viewed at. Permission marketing, as stated in the article is a method that encourages companies to persuade the audience to "volunteer attention to, to agree to learn more about the company's products" (Taylor). With rules generated to clarify permission marketing it becomes more of a question to others as to what may identify this away from interruption. Permission Marketing is listed as a selfish way that must be granted by the consumer which may not be transferred, yet it is able to be revoked by the user. However some users may view permission marketing as a way of interruption to there personal lives. Interruption Marketing is a more than an irrelevant way to intrude into the consumer's life. Whether it be spam, internet banners, or......

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Approximate Word Count: 977
Approximate Pages: 4 (250 words per double-spaced page)

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