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To Go Global Or To Stay Local

Data Clear’s Dilemma:

“To go global or to stay local?â€

Submitted to: Mrs. Helder

Submitted by: Vanesa Cividini,
Class:2IBMS3
SN: 20030864

Date of Submission: 21st February, 2005
Table of Contents

1-Introduction 3
2-Problem definition 3
3-SWOT Analysis 4
4-Analysis 5
4.1-Stay Domestic 5
4.2-Go Global 7
5-Conclusion/ Recommendations 9
6-Bibliography 10
7-Appendix 11
7.1-SWOT Analysis table 11

1-Introduction

Data Clear (D.C.) is a pioneer in data analysis software. For a while, D.C. had this market for its own. Now the competition is rising and the company needs a rapid change before the newcomers invade the market.

2-Problem definition

Data Clear has reached the point where drastic decisions are crucial. Should they go global or stay local?

3-SWOT Analysis

Despite of being in the market for such a short period, Data Clear has certainly vast strengths. After only two years, the company has acquired leadership in the market and a......


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Approximate Word Count: 2265
Approximate Pages: 10 (250 words per double-spaced page)

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