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Dell Computers

Introduction:
In 1984 Michael Dell was a college student pursuing a degree in medicine. He also happened to have a hobby of building computers. He decided to sell the product of his hobby, and began the business in his dorm room. Business quickly took off, and he soon abandoned his dreams of practicing medicine to develop Dell Computers. From these humble beginnings the company rapidly grew to be a major competitor in the personal computer market. Dell's focus on efficiency of manufacturing, and a direct marketing approach, allowed him to continue gaining ground on the competition. In 1992, his company joined the Fortune 500 list as one of the largest companies in the world. In 1993 their growth placed them in the top five computer system manufacturers. Through this paper I can suggests that with a focus on maintaining a strong position in the core market and strategic involvement in related sectors, Dell can not only maintain its dominant position, but can extend it.
Findings:......


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Approximate Word Count: 1694
Approximate Pages: 7 (250 words per double-spaced page)

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