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Fly-Nice: Decision Analysis

FLY-NICE: DECISION ANALYSIS

1. Introduction
Fly-Nice is an airline company which provides customer-friendly, point-to-point short-haul, low-fare service, although 60% of flights go to or leave from the same hub airport. The corporate strategy of Fly-Nice is to remain in the low-price market, but to expand passenger miles sold. Now there are two proposals have been made for the companyfs strategic development: One is to enter the long-haul, international market. The other is to offer a web site booking facility to customers.

This essay aims to conduct research on both proposals. Firstly, it will analysis particularly on the viability of the first proposal, which suggest to enter the long-haul, international market. Secondly, it will consider some proper techniques and theory which would be helpful for making a choice between the two alternatives.

2. The viability of entering the long-haul, international market
In this section, it will conduct a careful decision......


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Approximate Word Count: 2743
Approximate Pages: 11 (250 words per double-spaced page)

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