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1. Mission
To provide customers with online music, and the ability to listen, download, e-mail and share this music at a low price.

2. Strategy
Music4ever.com's strategy is based on four key strengths that are believed to support competitiveness, scalability and sustainable growth.

1. Low unit cost – Music4ever.com keeps unit costs low (cheap downloads) by
· Eliminating all sales intermediaries between the customer and Music4ever.com
· Focusing on internet sales
· Eliminating unnecessary service frills
· Establishing a long-term relationship with suppliers
2. Strong branding
3. Commitment to customer service
4. Multi based network

3. Situation Analysis

a. Competitive Environment

Music4ever has identified the various competitors that exist in the music industry, the presence of big digital music providers and what they are doing. Wide ranges of activities are carried out to satisfy their customers. Some of the providers investigated are napster.com,......

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Approximate Word Count: 3172
Approximate Pages: 13 (250 words per double-spaced page)

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