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Wal-Mart Stores, Inc.:
A New Set of Challenges

Part I
Strategic Direction

Mission: Wal-Mart is an American – based discount retailing store that implements that lower prices will result in higher sales volume, so to continue to provide customers with quality goods at everyday low prices will keep our customers satisfied and coming back.

Objectives:
Short Range:
· To have 90% of the customers leave the store satisfied with their experience at the store.

Long Range:
· To be the world's largest low cost store that carries all types of merchandise for all possible consumers.
· To maintain strong customer loyalty.
· To increase the amount and type of stores internationally, as it is in the United States.

Industry Environment - Porter's five forces of competition

Rivalry of Existing Competitors:
· Wal-Mart has a strong competitive advantage against its competitors Kmart and Target.
· Rivalry in this industry is not as strong for the......

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Approximate Word Count: 1986
Approximate Pages: 8 (250 words per double-spaced page)

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