Mecca Cola Business Proposal
Propsed Title: Mecca Cola
Mecca Cola needs an an advertising campaign to boost its sales and gain a larger market share in Europe and the Middle East.
Objectives:
1. To find out if we have the potential to grow in the European and Middle Eastren markets.
Since the market is dominated by oligopolies such as Pepsi Cola and Coca Cola which are American brands that don\'t get any sympathy from the Arab and Muslim world which is our target audience.
2. To find out about the impact of our advertising campaign on our sales revenues.
So we wouldn\'t over spend our budget and lose too much in our advertising campaign while generating small revenues.
3. To increase consumer awareness about our product.
To create more awareness of our product since all previous studies have shown that customers usually choose a product when they remember its name from an advertisment.
4. To in crease the market share of Mecca Cola in Europe and the Middle East.
Our market share is......
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Approximate Word Count: 1218
Approximate Pages: 5 (250 words per double-spaced page)
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