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In the past, dyeing shoes had been a painful process that too often resulted in customer dissatisfaction. In many cases, technology prevented an associate from fully satisfying the customer's expectations for dyed merchandise by "exactly" matching her garment color. Rather, reduced dye capabilities often produced color matches that were claimed to be "within an acceptable tolerance" of the garment. This created a conflict between the ability to ensure close color matches, and the customer's desire for color coordination throughout her ensemble. (David's Shoe Dye manual, pg. 1)
Throughout the bridal industry, it's well known that glue and surface contaminants inhibit dye coverage. Unfortunately, the detection of these defects typically occurs after a shoe has been dyed. At this point the merchandise is typically discarded and the process begins again, with hope for better results.
To increase customer satisfaction and minimize profit loss, David's Bridal has instituted a......

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Approximate Word Count: 894
Approximate Pages: 4 (250 words per double-spaced page)

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