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Marketing research- Customer Satisfaction for Charlie Brown's
November 23, 2004

I. Problem Definition
• Server/ Customer Relationship
• Wait time (to sit, for food, for service)
• Menu choices
• Legibility of Items
• Atmosphere/ Décor of restaurant
• Kitchen/ Server communication
• Prices (quality of food and customer perception)

II. Secondary Data

1. Robin Lee Allen. Nation's Restaurant News. New York: September 13, 1999.Vol.33, Issue 37; pg. 96, 2 pages.
In reference to customer satisfaction, this article explains that in the situation of taking food to go, it is hard to develop a customer-employee relationship because it only deals with taking a telephone call and picking up your food. If customers are not satisfied with their order, they will blame the restaurant as opposed to the individual who bagged or prepared the food. Employees need to pay close attention to what they are doing to make sure everything in the togo order is correct.

2.......

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Approximate Word Count: 1440
Approximate Pages: 6 (250 words per double-spaced page)

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