Bbc Goes Digital
THE BBC GOES DIGITAL
"Innovative, progressive and pioneering – the British Broadcasting Corporation has proved a powerful force in the 20th century – providing entertainment, education and information, and captivating millions of viewers and listeners at home and abroad". (The History of BBC)
The BBC is the only broadcasting corporation that is financed by a TV licence paid by the households, and therefore does not serve the interest of advertisers, or produce a return for shareholders. This means that it can focus on providing high quality programmes and services for everyone.
In January 2001, the BBC applied to the UK Government to replace its existing digital TV channels with four new digital TV services - BBC Three, BBC Four, Cbeebies and CBBC, services that are aimed for launching over the next two years. The launch of these new four digital services can be assessed by looking at how the marketing process and target marketing have contributed to the great success......
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