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Running Head: The International Business Machines Corporation: A Strategic Analysis
The International Business Machines Corporation: A Strategic Analysis
Abstract
The International Business Machines Corporation, IBM, is the world's largest information technology company, with 80 years of leadership in helping businesses innovate. Drawing on resources from across IBM and key Business Partners, IBM offers a wide range of services, solutions and technologies that enable customers, small, medium, and large, to take full advantage of the new era of e-business. This paper will present a brief overview of the company, including a detailed SWOT analysis, and a review of the marketing, management, and financial aspects of the firm. Finally, recommendations will be made for continued growth and success.
IBM: A Strategic Analysis
The International Business Machines Corporation, known as IBM, was founded in 1924. Today, it is the world's largest information technology company.......
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Approximate Word Count: 2751
Approximate Pages: 12 (250 words per double-spaced page)
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