Callaway
THE MARKET
More than two decades ago, Ely Callaway
set out to build a company that would bring
more enjoyment and game improvement to
golfers of all skill levels. He accomplished
much of that goal in 1991, introducing a
technological wonder called the Big Bertha
Driver. By creating in Big Bertha a larger
clubhead without adding weight, the late
founder of Callaway Golf Company turned
the most-feared club into the most-loved
almost overnight. The driver became the
fastest-selling club at retail. Many innovations
have followed. From woods, irons,
and putters to golf balls and golf accessories,
Callaway Golf has consistently used
ingenuity, quality construction, and technology
to make the finest premium products
in the industry.
Callaway Golf has also become a
global company, doing business in 107
countries and 29 languages. Through an
unwavering commitment to product innovation,
Callaway Golf creates products
and services designed to make every
golfer a better......
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Approximate Word Count: 1596
Approximate Pages: 7 (250 words per double-spaced page)
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