Kudler's
Introduction
After various negative issues were uncovered through recent media events, Kudler Foods has asked Extreme Relations to developed carry out an aggressive public relations plan to keep them on the "food-market map". The allegations were potentially defaming and included; tampering with proprietary labeling, tampering with expiration/freshness dates, withholding pay for mandatory staff meeting, and management advocating racially discriminatory practices related to customer service. Research identified that all the allegations were true with the exception of management advocating racially discriminatory practices. Management has some blame by allowing this type of behavior to continue among the staff without any apparent accountability. The publics have been identified and an analysis on how an aggressive public relations campaign will affect marketing has been completed.
Based on these results, Kudler Foods is prepared to move forward with Extreme Relations......
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Approximate Word Count: 1625
Approximate Pages: 7 (250 words per double-spaced page)
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