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Advertising is a necessary market force that is responsible for the success of most, and involved in all, forms of Multimedia. It is also responsible for some of our most powerful and long-living icons that dominate the American landscape. Advertising, like it or not, is everywhere. It is on buses, billboards and hot-air balloons. It invades our living rooms, our classrooms and almost every aspect of human life. The average American is exposed to 115 advertisements during their morning commute. With this much exposure to the consumer market, one wonders weather or not this is good or bad for the population at large. Not surprisingly, professionals have disputed advertising's effect across the globe.
In this paper I do not want to look at the effects of advertising as much as the techniques in which the advertisers choose to convey their message. I intend to argue and support that the several techniques used by advertisers are underhanded and, in some cases, downright unethical.......

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Approximate Word Count: 1112
Approximate Pages: 5 (250 words per double-spaced page)

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