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Institute of Business Administration & Management Assignment

Kensington College of Business

Report on Londonair Marketing Communications Plan to Mr. Ian Pirie Manager Director

Subject: Marketing Management
Professor: Neil Jones
(KCB) Student Registration Number: 9876786
Date Issued: 18th March 2001
Hand in by: 6th May 2001

Kensington College of Business
Wesley House, 4 Wild Court, Holborn, London, WC2B 4AU
Phone: 020 7421 3683 Fax: 020 7404 6708

9876786

Table of Contents

Unity Title Page

1.0- Introduction…………………………………………03
2.0- Londonair Marketing plan………………………….05
3.0- Marketing Communications Plan…………………...06
4.0- Context Analysis……………………………………08
5.0- Londonair Communications Goals………………….09
6.0- Londonair Communications Strategy……………….10
7.0- Co-ordinated Communications mix…………………11......

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Approximate Word Count: 3189
Approximate Pages: 13 (250 words per double-spaced page)

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