Managin Retailing
TABLE OF CONTENTS
Title Page
• Introduction to Retailing………………………………………………………………… 3
• Retail Store Formats…………………………………………………………………….. 3
• Store Location Planning, Design and Layout…………………………………………. 9
• SCM in retail…………………………………………………………………………….. 12
• Retail Marketing and advertising…………………………………………………….. 15
• Retail Operations………………………………………………………………… 16
• Managing retail personnel…………………………………………………………… 19
• Customer service management in retail…………………………………………… 21
• Visual merchandising and displays………………………………………………… 24
• Role of personal selling in retail ……………................................. 28
• Online retailing or e-tailing……………………………………………………………… 30
• Retail in India and the current......
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Approximate Word Count: 9372
Approximate Pages: 38 (250 words per double-spaced page)
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Managin Retailing
Managin Retailing TABLE OF CONTENTS Title Page • Introduction to Retailing………………………………………………………………… 3 • Retail Store Formats……………………………………
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