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Designing Web Sites

Designing Web Sites
OBJECTIVES
Why a Web site?
Life Cycle of Site Building
Ways to Build a Web site
Web Navigation Design
Design Criteria
WHY A WEB SITE?
Reach Customers Quickly and Reliably
Establish a Presence in Cyberspace
Leverage Advertising Costs
Reduce Customer Service Cost
Promote Public Relations
Penetrate International Markets
Test-market New Products and Services
LIFE CYCLE OF SITE BUILDING
Plan the Site
Define Audience and Connection
Build Site Content
Define Site Structure
Visual Design
PLAN THE SITE
Define the Site’s Goals
Determine Who Will Be Involved
Understand the Time and Need Constraints
Ask Questions Deciding on Site’s Mission and Purpose for the Organization
PLANNING OBJECTIVES
Speed up Interactive Process
Reduce Human Intervention to a Minimum
Save Time
Save Buying and Selling Costs
DEFINE AUDIENCE AND COMEPETITION
Generate a List of Intended Audience
Identify What Prospective Customers Want
HOW CUSTOMERS JUDGE WEB SITES......


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Approximate Word Count: 396
Approximate Pages: 2 (250 words per double-spaced page)

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