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CASE 39
Nike, Inc.

1. Evaluate the competitive position of Nike.
According to Nike, Inc. Case; the market is dominated by Nike especially in athletic footwear and apparel in the world. Key competitors of Nike are Adidas, New Balance and Reebok respectively in the worldwide market. Nike holds the market leader position on hand in the world market and Adidas is the challenger of Nike. Also New Balance and Reebok are the followers which are closer to the challenger of the global market. As it happens in the worldwide market, Nike has the leadership with a percentage of %40 market shares too. When we examine the U.S. market, according to the case ranking of the competitors’ market positions differs. Reebok is the challenger of Nike in the market. Respectively New balance and Adidas are the third and fourth followers of Nike in the U.S. market. The market leader of athletic footwear and apparel market that Nike enjoys has both advantages and disadvantages for the company when we......

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Approximate Word Count: 780
Approximate Pages: 4 (250 words per double-spaced page)

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