FratFiles

• Save Paper

1-THE HISTORY OF CRM

Before 1993, CRM included two major markets:
1. Sales Force Automation (SFA) and
2. Customer Services (CS).
Sales Force Automation was initially designed to support salespersons in managing their touch points and to provide them with event calendars about their customers. SFA's meaning expanded to include opportunity management that is supporting sales methodologies and interconnection with other functions of the company such as production. The box below indicates the range to sales force automation capabilities currently available.
1.1 Sales Force Automation Capabilities
• Contact Management: Maintain customer information and contact histories for
existing customers. May include point in the sales cycle and in the customer's
replenishment cycle.
• Activity Management: Provide calendar and scheduling for individual sales
people
• Communication Management: Communicate via E-mail and fax
• Forecasting: Assist with future sales goals, targets, and......

View the rest of this paper...

Approximate Word Count: 9863
Approximate Pages: 40 (250 words per double-spaced page)

Similar Essays

1. Crm In The Banking Industry
   

   Crm In The Banking Industry. The five functions of CRM are sales, marketing, support,
   finance and executive. ... Implementing a CRM system can be very expensive. ...

2. Crm Software
   

   CRM Software. Introduction "There is only one boss: the customer. ... Statement of
   Problem The use of CRM software increases from year to year. ...

3. Crm
   

   crm. Technology has helped fuel the growth of CRM strategies. The evolution of
   CRM is moving forward with e - business evolutions. ... What is CRM? ...

4. What Is Crm
   

   WHAT is CRM. What is CRM? CRM stands for Customer Relationship Management.
   It is a strategy ... What is the goal of CRM? The idea of CRM ...

5. Crm In Casinos
   

   CRM in Casinos. Casinos in ... customer segment. The essential objective of CRM
   is to attract and maintain loyal, profitable customers. ...