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Mongolian Adventure

Mongolia Adventure Inc. Case

Mongolian Adventure Inc. (MGI) is an idea that started based on Oyun Ganbaatar's own desire to utilize his professional experience as a travel agent and tour guide to start his own business offering tours to the upper-income adventure seekers of North America and Europe. MGI has a key issue it must address in order to be successful
Key Issue:
Mongolian Adventure Inc. must develop a marketing strategy in order to attract clientele in North America and Europe.
List of Alternatives:
1. Use current knowledge and expertise to develop marketing strategy
2. Conduct extensive research on the adventure travel industry in order to determine which packages best suit the intended clientele
Analysis of the Alternatives:
1. Although Ganbaatar has extensive knowledge about the Mongolian tourist industry, he does not yet have a good understanding of what specific areas of adventure tourism will appeal to the different types of customers in each geographic......


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Approximate Word Count: 677
Approximate Pages: 3 (250 words per double-spaced page)

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