Market Demand
Running head: QANTAS MARKET DEMAND
Qantas Market Demand
Qantas Marketing Demand
Before any attempt at marketing can be successful, a marketer must carefully study the potential market, and determine its potential demand. This demand is market demand, which is the "total demand of every individual willing and able to buy a good" (AmosWEB, 2004). Determining this market demand is the first step in evaluating market opportunities (Kotler & Keller, 2006). The next step in determining market opportunities is to produce a sales forecast, which is the amount of sales a company expects to make based on its marketing plan and the environment of the market it expects to encounter. The third step involves determining market potential. Market potential is the maximum amount of sales in an industry in a given period, depending on marketing efforts and the marketing environment (Kotler & Keller, 2006). These three steps are the three steps necessary to measure demand in a specific......
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