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Global and Domestic Marketing
There are many external environmental factors that marketing. Political, cultural and technological factors are several that affect marketing decisions on a domestic and a global scale. A company can gain valuable incite on the factors effecting their business through an external environment analysis. An analysis of the target market for a company's goods or services can provide understanding of environmental factors that need to be addressed for a products success.
When considering the political factors that affect marketing plan it is necessary to note that political environment can be very complicated and is in the majority of instances ever changing. The political environment can directly affect a company, or even entire industries, marketing plan. When considering domestic or global political factors several issues need to be analyzed.
Is the political environment stable? It is safe to assume all political environments change over time, but......

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Approximate Word Count: 825
Approximate Pages: 4 (250 words per double-spaced page)

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