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Business Case Study

Exploring Business Growth through

Scenario Planning at Telekom Malaysia Berhad ( * )
1. Telekom Malaysia Berhad: an introduction
Telekom Malaysia (TM) Berhad establishes, maintains and provides telecommunication and related
services under a license issued by the Ministry of Energy, Telecommunications and Posts of
Malaysia. Other business activities include printing and publications, consultancy and engineering
services, public telephone services, provision of mobile telecommunication services, investment
holding and other services relating to telecommunications.
Telekom Malaysia Berhad looks large, not only in the specific context of the Malaysian
telecommunications industry, but also in ordinary life. Since it opened in October 1996, the Menara
Kuala Lumpur 421 meters tower, it provided Malaysia a national landmark that places the country
as a qualified site in the world map in terms of tourism, telecommunications, and development.
Menara is the highest......


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Approximate Word Count: 16860
Approximate Pages: 68 (250 words per double-spaced page)

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