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Evaluate Marketing Opportunities For New Zealand Tourism

Introduction

Analysing marketing opportunities is importance in the marketing planning process. It is to analyse the long-run opportunities in the market so as to improve the business unit's performance.

This assignment is to evaluate marketing opportunities of Abel Tasman National Park Experiences (ATE) that has a very interesting in marketing strategy to develop its credibility in tourism. Many changing of marketing system have been used in ATE and it is need to be analysed for expand our knowledge about marketing.

ATE is located in the northern coast of New Zealand's South Island. It features subtropical forest, spectacular stretches of coastline, sheltered bays and unspoilt golden beaches. ATE is become the dominant player in the tourism industry catering for Park visitors. It is positioned at the top end of the market and offers Park visitor's luxury lodge accommodation, a water-taxi service and guided bushwalking and sea-kayaking tours. It has and annual turnover in......


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Approximate Word Count: 3013
Approximate Pages: 13 (250 words per double-spaced page)

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