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Marketing Principles Incorporated at CareFirst BlueCross BlueShield

André R. Lynch

MGMT 3002- Principles of Marketing
January 15, 2005

Walden University

Dr. James Skertich

Abstract

Sam Walton, the founder of Wal-Mart, began looking globally for imports back in the 1970's. As the Wal-Mart chain grew through the advantages of computerized supply chains, they were able to become the largest of all the world's companies. This whitepaper analyzes Wal-Mart's effectiveness in regional markets around the world and reactions/responses of Wal-Mart due to those different market conditions.

Table of Contents

Introduction 4
North American Wal-Mart Stores 5
The Case in Germany 6
Japan Expansion 7
Recommendations 8
Final Conclusions 9
Bibliography 11


Marketing Principles incorporated at CareFirst

Introduction and Background Information
CareFirst, Inc. is the not-for-profit, non-stock, parent company of CareFirst of Maryland, Inc. and Group......

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Approximate Word Count: 1686
Approximate Pages: 7 (250 words per double-spaced page)

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