Cover Girl
Tactical Marketing Plans
CoverGirl Outlast All-Day LipColor
Implementation of this tactical plan positions Covegirl to provide services to customers who will purchase Outlast Lipcolor. Several approaches are identified in the tactical plan.
To be able to further refine the overall strategies for Outlast Lipcolor, below are precisely the tactical plans that will be incorporated into the marketing plan.
Organizational
• Consolidation of Covergirl makeup products, evaluate each of the existing products for possible consolidation to focus on the growth opportunities for the Outlast Lipcolor, according to the following approaches.
o Harvesting and gradual decrease in company support for a product that is not selling that well
o Pruning to eliminate support for certain makeup products and focus more resources to the growth Outlast Lipcolor
o Retrenchment through reduction of expenditures in order to have more funds to promote the Outlast Lipcolor; continue to offer the......
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Approximate Word Count: 653
Approximate Pages: 3 (250 words per double-spaced page)
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