Marketing Tool
Banking Industry Marketing Tools and Customer Service Evaluation
One of the main problems with large companies is they tend to lose touch with their customers and begin to see them as just "numbers on a page." What they fail to realize is there's no "accounting formula" to tell them just how important "happy customers" really are. The most utilized form of research on the internet is Quantitative Research. This involves collecting electronic information from an appropriate sample of clients to find out what their views are about the organization and the customer service that it offers. This paper will discuss the various marketing tools being utilized within the banking industry and level of customer service it provides.
Navy Federal Credit Union (NFCU)
Navy Federal Credit Union uses a verity of marketing tools to promote their business. These marketing tools include publicity, promotions, and competitive rates. In the NFCU website, the front page has special promotions to......
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Approximate Word Count: 1437
Approximate Pages: 6 (250 words per double-spaced page)
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