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Nokia Marketing Mix

Marketing Mix of Nokia 7210: Why it Reaches the Young Demographic

The product, which I have chosen for this assignment, is the mobile phone Nokia 7210.

The Nokia 7210 phone has a new keypad layout and a versatile four-way scroll that makes it easy to navigate the high-resolution colour display. (Http1) Polyphonic sounds played through a speaker give improved sound quality for ringing tones and message alerts.

The Nokia 7210 tri-band phone operates in three networks - EGSM 900 and GSM 1800/1900 - providing coverage on five continents.

The Nokia 7210 phone is one of the first to have a Pop-Port interface connector. It supports advanced functionalities, such as digital enhancement identification, stereo audio, and fast data connectivity.

Target Market: Teenagers/Young Adults (15 – 27yrs) Students Product: Anatomy: Core – Mobile Phone Actual – Nokia 7210 Augment – FM Radio, WAP, Games Classification: Speciality/Shopping Range: Nokia 7250 (enhancement/updated......


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Approximate Word Count: 5589
Approximate Pages: 23 (250 words per double-spaced page)

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