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Managing a Crisis Using PR
To be able to manage a crisis using PR you need to have a proactive plan in place before a crisis strikes. Proactive planning is "a way of looking at a system's operation which views its productive and commercial interactions with at least its immediate suppliers and its immediate customers" (www.interdynamics.com). To have a proactive plans means to have a pre-thought out plan on how to deal with a crisis before it hits. Every organization should have some type of plan in place to be ready if a crisis hits. Not every crisis can be planned for, but it makes things easier to deal with, if an organization has given some thought and planning as to how to manage one.
In the case of Greenergy, their proactive planning consisted of having knowledgeable people to handle the crisis as well as ensuring that the proper training was given to the employees in regards to the equipment. As the PR manager, I choose to be honest with the public and keep them......

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Approximate Word Count: 441
Approximate Pages: 2 (250 words per double-spaced page)

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