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Bmw Swot Analysis

BMW Company (Bavarian Motor Works)

Introduction

BMW Company was established in 1913. The person who founded the company was Karl Rapp. Before he worked in a German aircraft company as a director. He started the business in a very small scale. The name was Rapp Motor Works. In 1917 he resigned, led by Austrian engineer Franz-Joseph Popp, who changed the name to Bavarian Motor Works. In the same year Max Frizz, the chief engineer designed the company's first aircraft engine and when the treaty of Versailles prohibited German companies from producing aircraft engines in 1919.

Then BMW switched to making airbrakes to railway cars. Then in 1923, he developed the company's first motorcycle, R32 that held world speed records for motorcycle during most of the 1930's.

In 1928 the company entered the automobile business by acquiring Fahrzeugwerke Eisenach (Eisenach Vehicle Factory), a maker of small cars based in Eisenach, Germany. In the 1930s BMW began producing a line of......


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Approximate Word Count: 1125
Approximate Pages: 5 (250 words per double-spaced page)

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