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Nike has been able to outperform any competitor and exert a total domination over their industry: the sports footwear and apparel industry. Nike had a return on Capital Investment of 17% in Fiscal year 2005 that ended in May. To make sense of this performance, strategy class has taught me to apply these figures within an industry. By applying the 5 force analysis template, I have come to a better grasp of Nike's fortune in the sports footwear and apparel industry in the US market, and why it is a good industry to be in for now.

Internal Rivalry: Low threat
The sports footwear and apparel industry is pretty young: Adidas was only started in 1949 in Germany. The Dassler family who gave its name to Adidas spun off Puma as well. Nike was born in 1972 and Reebok emerged as a solid competitor in the early 80s under the lead of Paul Fireman. Yet, this industry is very concentrated and keeps consolidating: Nike bought Converse in 2003; Adidas bought Reebok in August 2005. Nike owns......

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Approximate Word Count: 900
Approximate Pages: 4 (250 words per double-spaced page)

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