FratFiles

• Save Paper

Direct Ski SWOT Analysis

Strengths
· Direct Ski has achieved cost competitiveness by bypassing travel agents to sell directly to customers through its website
· Direct Ski has experienced rapid growth and turnover was up from €2.5million in 2002 to €3.6million in 2003. At the end of the 2003/2004 ski season, Direct Ski had quickly become the 2nd largest provider of package ski holidays in Ireland with just over 15% of the market share. It also had a small but growing share of the UK market, which it had entered 2 years earlier
· Dire k Ski provides package holidays. This holiday package includes air travel, coach transfers, insurance, accommodation, ski passes, equipment hire, ski lessons and après ski equipment. It offers customers a range of holiday packages for a wide variety of budgets
· A supports of holiday reps are located in every resort
· Directski was launch in the Irish market in October 2002: The launch of the campaign combined PR, press and radio......

View the rest of this paper...

Approximate Word Count: 1041
Approximate Pages: 5 (250 words per double-spaced page)

Similar Essays

1. Swot Analysis
   

   Swot Analysis. Strategic and Creative ... useless. A SWOT analysis may be
   incorporated into the strategic planning model. An example ...

2. Swot-Analysis
   

   ... SWOT analysis From Wikipedia, the free encyclopedia Jump to: navigation, search
   A SWOT Analysis is a strategic planning tool used to evaluate the Strengths ...

3. Swot Analysis
   

   SWOT analysis. Undertaking SWOT analysis This checklist is for those carrying
   out, or participating in, SWOT analysis. SWOT is the ...

4. Swot Analysis Of Tesco
   

   Swot analysis of Tesco. Strategic Marketing Plan (1 ... is built. (4) SWOT analysis -
   Major link to the audit. External - Opportunities ...

5. Swot Analysis
   

   SWOT analysis. SWOT Analysis By Anthony C. Danca What is SWOT Analysis? SWOT
   analysis is a basic, straightforward model that provides ...