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Swot Analysis

Direct Ski SWOT Analysis

Strengths
· Direct Ski has achieved cost competitiveness by bypassing travel agents to sell directly to customers through its website
· Direct Ski has experienced rapid growth and turnover was up from €2.5million in 2002 to €3.6million in 2003. At the end of the 2003/2004 ski season, Direct Ski had quickly become the 2nd largest provider of package ski holidays in Ireland with just over 15% of the market share. It also had a small but growing share of the UK market, which it had entered 2 years earlier
· Dire k Ski provides package holidays. This holiday package includes air travel, coach transfers, insurance, accommodation, ski passes, equipment hire, ski lessons and après ski equipment. It offers customers a range of holiday packages for a wide variety of budgets
· A supports of holiday reps are located in every resort
· Directski was launch in the Irish market in October 2002: The launch of the campaign combined PR, press and radio......


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Approximate Word Count: 1041
Approximate Pages: 5 (250 words per double-spaced page)

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