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Mass Communication Histroy

Steve Jones
Com143 Final
12/13/05

1.) There are quite a few pros and cons of advertising. This has to be one of the most ethical questioned topics in all of mass communication. Advertising helps in getting a product or service out that no other way could. There is an actual science in how to relate your ad or commercial to a certain demographic and it works. They tell why and how well the product or service is by making it seem that it would be the logical choice. On the other hand you have a bad side to advertising as well. The advertisers can sort of lie to you and make the product or service a lot better or more capable than what it really is. They can make it seem that this product is the only way to go. They will show celebrities endorsing their product and that's how they will persuade you. For example the Pro-Active commercial featuring Jessica Simpson, They made her seem like she had a bad acne problem and this was the only product that can fix that. The role of the......


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Approximate Word Count: 756
Approximate Pages: 4 (250 words per double-spaced page)

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