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1 UVOD

V èasu, v katerem živimo, predstavljajo edino stalnico nenehne in zelo hitre spremembe na gospodarskem, politiènem in the
nološkem podroèju. Vse moènejša konkurenca na globalnem trgu sili podjetja v izboljševanje poslovne uèinkovitosti in uspešnosti ter s tem povezanim iskanjem novih virov konkurenènosti. Danes, ko je kapital dostopen vse širšemu krogu podjetij, ko je še tako moderno the
nologijo moè razmeroma hitro posnemati, postajajo kljuèni vir konkurenènosti v sodobnem podjetju motivirani, navdihnjeni in zavzeti ljudje, njihovo znanje in ustvarjalnost.

Še tako domišljena strategija podjetja, ki naj bi zagotavljala dosego poslovnih ciljev, ne bo obrodila želenih sadov, èe med njima ne bo vezi, ljudi, ki so sposobni in hkrati pripravljeni to strategijo uresnièiti. Motivirani in lojalni zaposleni so danes tisti dejavnik, ki loèi uspešna podjetja od manj uspešnih, ter hkrati dejavnik, iz katerega izvirajo vse ostale razlike med njimi (izdelek,......

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Approximate Word Count: 16672
Approximate Pages: 67 (250 words per double-spaced page)

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