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The company I work for does not use a SWOT analysis in the usual sense, largely in part because we don’t sell a product, nor do we possess competition per se. However, working for a unique company where capital is coveted and the possession of a healthy budget exists, still demands the use of a SWOT analysis. Specifically and most commonly, we use SWOT analyses in determining which endeavors or projects will be sustainable, compelling, beneficial, and innovative. All of these factors are impacted by internal and external factors and the use of a SWOT analysis helps us determine which projects are worth pursuing and what value added is expected of them. As well, we use SWOT analyses internally within departments of the organization. These are to help identify and reinforce our strengths, redirect our resources, and refine our strategies and structures.

SWOT analyses can have a significant impact on new product selection or development. Specifically, they provide a clear......

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Approximate Word Count: 270
Approximate Pages: 2 (250 words per double-spaced page)

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