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Journal Reading Reports

Organizational Communication, BADM6123
Masters of Business Administration

May 3, 2005

Crisis communication is one of the most important and neglected components of organizational communication in today's business world. It is vital that every corporation have contingency plans for emergency situations, both natural and man-made. Studies show that eighty percent of organizations confronted with a major disaster runs out of business within two years.(Hickman & Crandall 1997) Nevertheless, we also know that almost forty percent of all Fortune 1000 companies have an operational crisis management plan in place. (Hickman & Crandall 1997) This paper will examine and evaluate three journals that discuss different aspects and needs for an active crisis plan.
The first journal evaluated comes from an article in Business Horizons named "A Multi-faceted Approach to Crisis Management" that discusses the need for developing many parallel plans......

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Approximate Word Count: 1939
Approximate Pages: 8 (250 words per double-spaced page)

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