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Starbucks

List the four items that the company has identified as crucial to improving financial performance.
James Kilts, Chairman, President and CEO of the Gillette Company, stated that the four crucial items were bringing under control runaway costs, get a better return on invested capital, provide greater investment in Gillette's existing brands, and also work on better returns throughout the entire life cycle of Gillette products. He cited that over the past two years the company has controlled runaway costs by reducing overhead expenses by about 2 percentage points of sales. He also pointed out that invested capital has provided a greater return from 14 percent in 2001 to 28 percent in 2003. Kilts also cited the increased investment in advertisement for Gillette's products from 6.5 percent of sales in 2000 to 8.9 percent of sales in 2003 (23).

Comment of the "corporate governance" practices employed by the company.
According to the annual report, the Gillette Company prides......


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Approximate Word Count: 5395
Approximate Pages: 22 (250 words per double-spaced page)

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