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Pr Campaign

PR Campaign

Executive Summary
PR Campaign Objectives
We have identified five Public Relations issues that will be associated with our relocation of our Albany, Georgia manufacturing operation to Mexico. Employee job loss, moral, union relations, Government regulations and open and honest communication about our decision are the reasons we feel a strong Public Relations strategy is required. Additionally, ethical concerns can surround many of these issues, which make a strong campaign necessary to ensure the proper message is communicated to our publics.
There are multiple objectives within our Public Relations strategy that will be discussed beginning with our targeted audience. We will outline in detail our targeted audiences for our corporation as associated with this campaign. We feel that with the specific and potentially devastating news to some employees, a specific targeted communication will be required to ensure all needs are covered from a benefits perspective......


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Approximate Word Count: 4727
Approximate Pages: 19 (250 words per double-spaced page)

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