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Introduction
Today, coffee is a mass consumption product, it is accessible to everyone. Most of the people usually drink one to two cups of coffee daily. They believe that coffee can make them relax and woke them up. Thus, people are demanding and desire variety on coffee.
States as above reason, coffee shop is necessary occurs. However, develop a successful coffee shop is difficult then running a restaurant. Coffee only is a kind of beverages and it not a meal. There are never having regular drink time and regular quantity. That really needs a perfect business strategy to run their business on track. ¡§In great companies, strategy becomes a cause. That is because a strategy is about being different.¡¨ (Jean-Jacques, 1997) It is a difficult way to change beverages from side dish to main dish. Therefore, it needs to build it as different then other restaurants and make it as major revenue for the shop.
Meanwhile, the essence of strategy is that set limits on what we going......

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Approximate Word Count: 2584
Approximate Pages: 11 (250 words per double-spaced page)

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