Profit Retention Within Various Market Structures
Since 2003, Quasar Computers has been operating as a monopoly; insulated from competition. As our product line matures and others enter the market Quasar should pursue the following actions to prolong our profitability.
Prolonging our Products Profitability
Proactive Use of the Legal System
According to the simulation, our product patents are about to expire and we expect Orion Technology to launch a produce that will directly compete with ours. Team A views this moving towards an oligopoly market structure. Faced with this new competition, Quasar should take legal action to protect its assets. This should include protecting intellectual property rights through
non-competition agreements with employees, patent extensions, additional product patents, and protecting our existing copyrights and trademarks. Use of the legal system in this manner may it more difficult for competitors to enter the market, thereby preserving profits.
Differentiation of Products
Faced with......
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Approximate Pages: 3 (250 words per double-spaced page)
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