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Southwest

Southwest Airlines

1. At the beginning, what forces in the environment most affected Southwest Airlines, and what opportunity was Southwest founded to take advantage of?

In order to see the clear picture of which forces affected Southwest Airlines the most in the beginning, we will analyze the environment or external factors by applying SPEELT.

SPEELT ANALYSIS

Social Factors.

The social attitude towards the air travel has changed. Not only the rich people could travel by plane, but the rest of people also could fly if the price of air ticket was affordable, people would think of the airplane when they would like to travel. This factor attracted more people to be the customers of low-cost airlines.

Political factors

The United States of America has an open policy towards the airline industry. There is not any policy to block or hamper any airline. Therefore, there are many competitors and new comers in the industry. In order to capture the majority of market......


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Approximate Word Count: 3599
Approximate Pages: 15 (250 words per double-spaced page)

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