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1) Business recap of the company's approach and market and competitive position

Initially Motorola was the market leader. This position was entrenched by a long history of successes going back to its development of the first ‘walkie talkie' used by the US Military. They produced the first pager. They were one of the first companies to adapt the Total Quality Management system when predominately Japanese companies were cornering the efficiency of manufacturing. In 1990 Motorola had total revenue of $10 billion with what is staggering growth for a large corporation of that size of 27%. The net income at its peak was $1.8 billion and also growing exponentially at 58%. Its market share was also an impressive 60%. On the surface the company was an astounding success story, an American dream.
When Motorola launched itself into the cell phone market, it had a huge competitive advantage. It had the art, the science and the technology of business to really......

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Approximate Word Count: 1034
Approximate Pages: 5 (250 words per double-spaced page)

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