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Problem Statement
Jones-Blair is a regional paint manufacturer that focuses on high quality paint in the Dallas-Fort Worth area and the surrounding 50 counties. Jones-Blair competes in a mature market, where sales have steadily increased at the rate of inflation. Jones-Blair has seen continuous growth in sales dollars due to increasing prices, of which are the highest in the market. Jones-Blair faces a major dilemma in that they must maintain their growth and profit margins, but in order to do so, they must increase their overall sales in a very mature market that is facing increased competition from commodity priced brand name paints that significantly undercut Jones-Blair prices throughout the region. The Jones-Blair management staff is determined to find the proper solution through the proper sales strategy and marketing mix within the architectural paint market.

Situation Assessment
The market which Jones-Blair competes is sub-divided into two distinct markets. The......

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Approximate Word Count: 1155
Approximate Pages: 5 (250 words per double-spaced page)

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