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Nova Moda is a medium sized business, it has just opened a new outlet in Tower road Sliema, though in its first week of opening, its store traffic and sales were low.

It has been identified, that Mr. Smith (Owner, and managing director) had no business plan, neither a clear vision upon were he would like to position his business on the market. His only motivation was that a friend of his, opened a similar venture in Valletta, and was doing quite well.

Through out this report, Mr. Smith may find the true meaning and process of strategic planning, an explanation of the role and the setting of objectives in the planning process, and the strengths and weaknesses of the classical/rational, incremental and emergent approaches to strategy.

Strategic Planning

A manager within an organisation may have various functions to meet. A few are:

• Meetings,
• Delegation,
• Control,
• Decision making,
• Leading,
• Planning,
• Organising activities.

In other......

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Approximate Word Count: 7025
Approximate Pages: 29 (250 words per double-spaced page)

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