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Calyx & Corolla Report

Problem Statement
Calyx & Corolla, as a company, has enjoyed considerable success since its humble beginnings in 1988. As we move forward, our goal is to solidify our presence in the flower market by evolving our current business model. By examining our current marketing techniques and market environment, our aim is to develop a new and successful business approach which will ensure long-term financial growth and stability. Our foundation on the creativity of Ruth Owades has set us apart from traditional retailers, and our greatest asset has been our ability to be there for our clients for the simple and meaningful moments in their lives. Our long-term prosperity will entail engaging in a new and different marketing campaign, which will takes us a long way in ensuring that Calyx & Corolla become synonymous with those special moments.
Consumer and Demand Analysis
Fresh flowers are purchased for a variety of reasons. The majority of purchases have traditionally been for special......


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Approximate Word Count: 2485
Approximate Pages: 10 (250 words per double-spaced page)

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