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Women's Magazines Continue To Be A Growing Media Market.

1. Introduction
Women's magazines continue to be a growing media market. The following extract is from a report published by Mintel, on 01. October 2004:

"The UK market for women's magazines has been showing accelerated growth following a period of consistent decline up until 2000, and Mintel estimates that in 2004 sales will be 13% higher than in 1999, with 9% of that growth achieved since 2002Â…"

Just one publisher, The National Magazine Company Ltd., produces over 14 magazines aimed at women, and boasts that ‘1 in every 2 UK women read a Natmag magazine'. Furthermore, the Office for National Statistics reports that in 2000 – 2001, ‘64 per cent of women compared with 57 per cent of men' read magazines.

With just this limited research, it is clear that women's magazines continue to grow in popularity, or at the very least, these publications form a market that is unlikely to dwindle in the future. The research also shows that the market is undoubtedly inundated with......


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Approximate Word Count: 866
Approximate Pages: 4 (250 words per double-spaced page)

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